This TV/outdoor concept was masterminded by the Bang On team back in the day for what was then Birmingham’s number one radio station, BRMB. We handled everything – creating the new station identity, appointing the TV production company, casting the dancers and even overseeing post production work.
We’ve included the campaign in our showcase because, at the time, it was a real groundbreaker – one of the first times a major global artist had allowed their music to promote a local UK radio station. And, to this day, we’re proud of it.